Product Oppertunity Chart

Project Aim

My aim is to create a peace of fun and functional furniture. It aims to improve the user experience in a daily task. I am looking at the entry area of typical urban apartment in china. This space is a particularly interesting area as it is a transitional space in the home. This is a very important part of the home in terms of Feng Shui and the welcoming of guests.

Project plan

Pearl River Delta Region

The Pearl River Delta is the major economic zone of south China. It is home to less than three percent of chinas population, but is responsible for nearly one third of of the countries manufacturing output.This is nearly the size of the Taiwanese economy.

The chinese government has gone through a process of economic planing streching back to the 1980's. The (PRD) region was one of the first areas to expierence change as it has the highest number of specially designated areas for economic reform. This means (PRD) has had more than twenty years of expierence in market economy operations. Because of this it has built up a large population of middle class consumers and a broad base of manufacturing capabilities.

Design Project Base.

We are 3rd year Unitec Product Design students and are working on a project in association with the Mayde(Mainland design exchange) staff in Guanzhou.We are focusing on three major cities, Beijing, Shanghai and Guangzhou creating designs for home furniture and furnishing. The brief is centred around new product development for Chinese manufacturers.

Inspiring Research